🧾 What is a Prospect?
A Prospect is a lead who has shown interest, is being actively followed up with, and is under evaluation to determine if they’re a good fit for your product or service. Prospects are the middle stage between a raw Lead and a formal Opportunity.
🎯 Purpose of Prospect Module
- Primary Focus: To qualify leads through structured follow-ups by evaluating:
- Does the client have money (budget)?
- Can we serve the client with our offerings?
- Does the client need our service/product?
- To ensure only relevant leads are converted into Opportunities.
- To follow up any prospect to continue qualification or push them toward becoming an Opportunity.
- To provide a clear follow-up process and visibility on lead engagement. Each Prospect is tagged with different color based on Prospect Status.
- To minimize junk opportunities and improve sales team focus.
🛠️ Main Actions in Prospect Module
- Create new Prospects manually or convert from Leads.
- Edit/Delete any prospect
- Add or update follow-up status via Follow-up form.
- Switch prospect view between KanBan Board or Simple Grid/Table view
- View Prospects in Kanban to change followup status by drag and drop.
- Track communication history through Followup History form (Tab).
- Auto-convert qualified Prospects into Opportunities based when qualification criterias are matched
- Attach documents and internal notes.
- Export Prospect records.
⏱️ When Should You Prospect a Lead?
- There is a clear expression of interest from the lead.
- Your team has conducted basic qualification (need, fit, budget).
- You are ready to start follow-ups or evaluations.
- The Lead requires more than one round of interaction before a quote/proposal.